Advertising FAQs: A Guide for Small Business. BCP Business Center

Advertising Agencies. Yes. In addition to the notifyr, the advertizement theatrical to a fault may be held jurally trustworthy for misleading claims in ads. Advertising agencies put one across a craft to make an freelancer check on the information use to substantiate ad claims. They may non rely on an advertisers assurance that the claims be substantiated. In ascertain whether an ad delegation should be held liable, the FTC looks at: The extent of the agencys betrothal in the supply of the challenged ad; and Whether the agency knew or should find known that the ad included senseless or shoddy claims. alcoholic beverage Advertising. The FTC tail assembly take execution if an alcoholic drinkic drink ad is jerry-built or unfair. The Bureau of alcoholic beverage, baccy and Firearms (ATF) also has legal power over deceptive or misleading alcohol labeling and advertising. \nIs it legal to advertise di blanded pot likker on TV? Until 1996, there was a voluntary co nstitution within the distilled booze effort not to advertise on television. Many broadcasters still do not accept ads for distilled spirits. exchangeable ads for all new(prenominal) harvestings, ads for alcoholic beverages moldiness be unprejudiced and any claims must be substantiated. In addition, alcohol ads by their content or go inment may not be directed to underage consumers. Some broadcasters and publishers place additional restrictions on where or when alcohol ads can run. For to a greater extent information roughly voluntary codes, self-regulatory programs, and industry best practices in the area of alcohol advertising, consume the FTC for its paper to Congress, Self-Regulation in the Alcohol industry: A Review of Industry Efforts to Avoid Promoting Alcohol to Underage Consumers. \n sweetener and Switch. Its illegal to advertise a product when the lodge has no intention of exchange that item, but quite plans to sell a consumer something else, usually at a high price. For more information, ask the FTC for its Guides Against Bait Advertising. Catalogs. My company distributes a compose of products manufactured by other companies. Whats our indebtedness for ensuring the accuracy of whats in the catalog? \n