Marketing Plan For A New Product

MARKETING PLAN 1. INTRODUCTION Company name: MIREA CO., LTD piss: Apr 14th 2007 affiance capital: USD 100,000 Business scope: avocation office produc Ideas: We would standardised to introduce 1 new increase to market Vietdic (Electronic Dictionary) 2. flow rate MARKETING ANALYSIS pulverization ANALYSIS OPPORTUNITY: Being WTO member, Vietnam attracts much FDI including Korean FDI. As a consequence, number of Korean people staying in VN increase. in that location atomic number 18 round 10,000 Korean people in capital of Vietnam city, 60,000 in Ho Chi Minh city (Korean investors, Korean place-wives and kids). This leads to a high demand for communicating with Vietnamese people. (resources capital of Vietnam Korean association). Recognizing an increase in Korean FDI in Vietnam, more and more people apply for Korean linguistic talk course. There are 3 universities in Hanoi having Korean language section (Hanoi national uni versity, Hanoi university and University of social sciences & humanities) with around yard students each year. This create market for tools helping chat among Korean & Vietnamese such as Viet-dic.

There is no electronic dictionary which have function to translate from Korean-Vietnam & Vietnam-Korean in VN now THREAT There is threat of new entrants: engineering science develops quickly, easy to reach an imitation. STRENGTH -Mirea co., ltd có ưu thế độc quyền phân phối Viet-dic tại Vn helplessness: 3. INDENTIFYING MARKET SEGMENTS AND TARGETS 3.1 MARKET sectionalisation Factors used to se! gment market: - geographic factor: heavy(a) cities and others - Benefits: convenience, fashion, multi-functions. - Users: Korean investor, Korean house-wives and kids, Korean students, signal market: 02 SEGMENTS incision 1: Korean investors + Korean house wives + Korean kids + Korean student who are studying in Vietnamese department in Hanoi & HCM city. Segment 2: Vietnamese students who are studying Korean language, Korean...If you want to doctor a broad essay, order it on our website: BestEssayCheap.com

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