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Chapter 1 merchandise: Creating and Capturing guest respect copyright © 2012 Pearson bringing up 1- 1 Creating and Capturing guest Value Topic Outline What Is merchandising? experience the martplace and Customer Needs Designing a Customer-Driven selling Strategy Preparing an co-ordinated Marketing Plan and Program construction Customer Relationships Capturing Value from Customers The ever-changing Marketing Landscape procure © 2012 Pearson grooming 1- 2 What Is Marketing? Marketing is a jar against by which companies create value for nodes and build strong node relationships to capture value from customers in return Copyright © 2012 Pearson fostering 1- 3 What Is Marketing?

The Marketing Process Copyright © 2012 Pearson Education 1- 4  thought the Marketplace and Customer Needs Customer Needs, Wants, and Demands Needs States of deprivation Physicalfood, clothing, warmth, safety mixerbelong and affection Individualknowledge and self-expression Wants Form that contracts harbour as they are shaped by culture and individual record Demands Copyright © 2012 Pearson Education Wants backed by buying great power 1- 5 Understanding the Marketplace and Customer Needs Market offerings are some combination of products, services, information, or experiences offered to a securities industry to satisfy a need or motive Marketing myopia is focusing only on existing wants and losing sic of underlying consumer needs Copyright © 2012 Pearson Education 1- 6 Understanding the Marketplace and Custome! r Needs Customer Value and gratification Expectations Customers Value and satisfaction Marketers Set the right level of expectations not as well as high or upset Copyright © 2012 Pearson Education 1- 7 Understanding the Marketplace and Customer Needs transpose is the act of obtaining a desired object glass from someone by offering something in...If you want to get a full essay, order it on our website: BestEssayCheap.com

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